Brenda Díaz de la Vega
Editor-in-Chief Harper´s Bazaar, Mexico.
Shootings or writing: It’s hard to pick. Writing is more introspective so I like the process of writing more than I like the process of pre-production for a shoot, for example. But I’m a very visual person so, in essence, photography speaks more to me than words.
Fall and Winter or Spring and Summer issues: I’m more of a summer girl, I grew up on the beach and the beach is where I´m the happiest, so for me it is the SS issues; although ironically, I like the FW collections better because of the rich and luxurious fabrics used for winter.
Céline or Chanel: HA! This is a trick question. Chanel will always have a special place in my heart. But my personal style is more in line with the clean aesthetics of the Céline woman.
Classic or edgy: Classic
Fashion icon Diana Vreeland
Designer Phoebe Philo
New upcoming designer Esteban Cortazar and Rosie Assoulin
Favorite spot San Diego
Dessert The banana pie at Contramar.
Guilty pleasure Naps.
Musical, movie or character Casablanca
Blog The Coveteur.
Photographer Richard Avedon
Perfume I love the smell of Eau de Cologne by any brand. It makes me feel clean and fresh.
Book The Beautiful Fall by Alicia Drake.
Piece from your closet a beautiful jeweled coat from the Chanel Metiers d´art Paris-Moscu collection
Boutique worth stopping by The Webster in Miami.
Brenda Diaz de la Vega is the editor-in-chief at Harper’s Bazaar Mexico & Latin America. After high school, she took some time off and moved to Switzerland and Italy where she studied photography and art.
Afterwards, she completed her undergrad studies between Mexico, France and Boston. She earned a bachelor’s degree in marketing with post-grad studies in finance and economics.
Her first job was at Vitro Robertson, an advertising agency in California. It was followed by a job as the marketing manager for a communications firm, Cricket Communications, also based in California. It wasn´t until her time at Chanel that fashion started to become part of her life.
For over five years, Brenda was responsible for all of Chanel Mexico’s public relations and communications.
Today she’s the Editor-in-Chief a top fashion publication: Harper’s Bazaar Mexico & Latin America.
Brenda believes a woman with unique style is she who dares to be different, she who doesn’t just follow trends and uses fashion as a way to express herself.
“I really like understated elegance, clean geometric silhouettes in luxurious fabrics, which I can spice up with statement accessories depending on the occasion,” she said. She cleans out her closet at least once a year, but one of her oldest pieces is a Rag & Bone black motorcycle leather jacket – she’s addicted to them. The next piece she’ll add to her wardrobe is the perfect winter coat.
“I’m thinking of going with a camel cashmere coat this season,” she said. “It’ll always look elegant and stylish.”
When she was called for an interview for the editor’s position, she started the process out of curiosity. But she fell in love with the idea after Hearst Magazines International, Harper’s Bazaar’s parent company, asked her to pitch a strategy of what her first issue would look like.
As Brenda explained, Harper’s Bazaar is the oldest women’s fashion magazine on the planet. Since its inception in 1867, it has been a companion for well-educated and well-dressed women. “It’s not meant to teach women anything, because the women who read Harper’s Bazaar already know everything worth knowing,” she said. Her job is to assist the already well-informed and stylish woman, sort of like a best friend would do. “My job is to lead my team of very talented editors into finding the best products, trends, and stories to include in its pages each month,” she said. “As well as curate every single page visually, so that it is inviting and aesthetic. I have a brilliant art director who understands my vision and together we work in tandem to find the best design for each page.”
She loves the Roaring 20s – she’s inspired by the renewed sense of joy that was found once WWI was over. “The carefree euphoric spirit of the flapper girls focused on beauty, lavishness, dancing and being happy; short hemlines, bobbed hair, long necklaces, the geometric shapes of art deco, women driving and going against the social protocols,” she said. “It was a great moment not only in fashion but also in history.”
She is also enthused by the minimalist style. “I’m inspired by the raw elegance found in austerity, clean silhouettes, and a bit of that androgynous aesthetic,” she said. And lastly, she loves the denim era – she’s amazed of how such a raw-looking material can be so luxurious yet casual at the same time. “It’s the single most revolutionizing piece of clothing in modern fashion,” she said.
Brenda is responsible for setting the yearly strategy and focus; as well as managing the budget, the team of freelancers, negotiating with photography and modeling agencies, overseeing the production of photo shoots, and establishing the external PR and communications strategy for the Harper’s Bazaar brand in Latin America.
It looks like her days are always crowded and sometimes overwhelming, but she loves her job because it never gets boring and it’s forever evolving. “There’s always something new,” she said. “Change is constant, which makes it very exciting and enriching.”
For her, fashion isn’t just about clothes – it’s about culture and history. “Fashion designers find their inspiration in history, architecture, design, so it’s never just about the clothes, there is an intellectual aspect which I find that very stimulating.”
Classic and elegant, Brenda Diaz de la Vega always has structured and powerful statements regarding any fashion industry topic.
After working in nearly every fashion field, the editor-in-chief has a complete vision and a deeper understanding of this world. The Fancy Archive is a true follower of her tips at Harper’s. So stay tuned and follow her website at http://www.harpersbazaar.mx/. You’ll also find a monthly Fancy Archive post.