LUM /Mexico

Photographer: Jimena Carranza
WEB PAGE www.jimenacarranza.com
Instagram @jimenacarranza
Facebook Jimena Carranza
Twitter @chimychurry

Lum

by Jimena and Mariana, Mexico.

Website: http://www.arqdeeventos.com/index.php/flores
Facebook: Lum
Instagram: @lumvegetal

PICK ONE

Orquídeas o rosas: Orquídeas
Plantas o flores: Plantas
Exagerado o simple: Simple
Moderno o vintage:
M- Los dos
J- Vintage

FAVORITES

Florista:
M- Bows and Arrows
J- Pim Van Den Akker
Postre:
M- Helado de Roxy
J- Plátanos con lechera
Diseñador de eventos:
M- 21 de Marzo de Barcelona, cualquier Pop Up event.
J- White Door event, María Antonia Greenhill & Alejandra Sarmiento
Editora de moda:
M- Anna Dello Russo
J- Elein Fleiss
Personaje:
M- Bill Murray
J- Charlie Brown
Silla:
M- Mies Van der Rohe – Barcelona chair
J- Thonet Michael Thonet
Museo:
M- Chichu Museum en Naoshima
J- Tate London
Guilty pleasure:
M- Queso
J- Desayuno a la hora de la cena
Bebida:
M- Agua del día
J- Agua de lima
Pieza de arte:
M- Water lilies /Monet
J- No podría escoger una.
Fotógrafo:
M- Jean Paul Goude /Alex Dorfsman
J-Annie Leibovitz

Mariana Nosti Quintero and Jimena Villalobos are the founders and creative directors of LUM, an event planning and floral design company. Mariana has a degree in Architecture and Jimena, in Industrial design. By virtue of their fresh and creative proposals, LUM has become one of the favorite companies within the floral and interior design industry. “We create projects that interweave Industrial design, Architecture, Interior design and floral design”, Jimena said. Their biggest accomplishment was turning what started as a simple idea into a successful company. “Our goal at LUM is to share and support new proposals ”, Mariana explained. “What inspires me most about my job is the ability to transform a space into a special moment”. – Jimena

“Keep your eyes open”, Mariana quotes Grace Coddignton, “that’s my philosophy and what helps me to expand my creativity”. She believes their creative process comes from being alert and aware of everything out there. “Our creative process starts by understanding in a precise way what our client is looking for”, Mariana said. “Once this is done, the rest becomes a reality, step by step”. “Our purpose is to find the most functional and aesthetic proposal to solve our clients necessities”, Jimena mentioned. For LUM’s founders, flowers are one of the most important elements when it comes to spaces and Interior design. They are a decorative element, which its absorbed by many of our senses. “Flowers are a very intimate gesture, which allows us to express feelings such as love, friendship, happiness, sadness, and gratitude”, Mariana said.

Mariana is eclectic, dynamic and very creative. Her favorite flowers are dahlias; her favorite icon is architect Tadao Ando; and she loves to shop at Mexican stores such as TFA store, Cañamiel and Sioux. The museum she has visited more than three times is Casa Barragan and she loves to contemplate the Sculpture Space at Ciudad Universitaria. She would have loved to live in the 70’s and if she could read again a book for the first time, she’d choose Momo by Michael Ende.

Jimena finds orchids and peonies very unique and authentic; her favorite fashion icon is Coco Chanel and she loves mexican designer, Lorena Saravia´s boutique. She recommends visiting Corazon de Tierra at Valle de Guadalupe and reading Pasión india by Javier Moro. If she could live in another era, she`d live in the 1920´s. As for style, her perfect combination is something that is trendy, fresh and classic. “At LUM we are always looking for vintage, street and underground styles”, she said. “Our objective is to deliver fresh and natural bouquets, as if they were still growing on their natural habitat. We love working with croquets and rural flowers. When it comes to elegance, we like being classic, but we love to break some rules and put our personal touch”.

Nowadays, besides making brides happy, they are working with corporates, and with fashion and beauty brands. They also take part in fashion and social events and launching parties. The Fancy Archive recommends LUM, it always offers new proposals and incredible designs through the amazing talent of Mariana and Jimena, who are great at finding authentic inspiration and creating concepts that go beyond their clients’ expectations.

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