Estefania Helfon and Alana Ghitman
Founders of Kumbelele, Mexico.
Almond or cocunut milk: almond
Book or movie: a movie based on a book
Digital or print: print
Yoga or pilates: yoga, always.
Chocolate or vanilla: chocolate
NY or Brooklyn : A little bit of both is good for the soul
Rose gold or silver: rose gold
Favorite quote: Being a candle is not easy; in order to give light one must burn first Rumi
Mexican Designer : Gabrielle Venguer
Favorite spot for brunch : Café vida
Dessert: Bread pudding from Prime One Twelve
Guilty pleasure: green tea mochi
Character: Jack Sparrow
Sport: box & spinning
Beauty tip: rose water face spray
Photographer: Mario Testino
Health tip: “Meditation is the medication” 😉 and ginger!
Fashion editor: Grace Coddington
Museum : Guggenheim Bilbao
Art piece: La serpiente by Mathias Goeritz
Estefania Helfon and Alana Ghitman are the founders of Kumbelele, a Mexican brand that offers handmade pieces, charged with the good vibes of artisan communities. Estefania has a degree in Marketing and Alana, in International Hotel Management. After graduation, these two designers moved to New York, where they lived together for six months. They love to travel and yoga is their true passion; both of them are certified as masters.
Back in Mexico, the designers started to venture into the art world, as they became aware of the huge artistic offer that exists in our country. “Art in Mexico is a language; each community expresses its culture throughout colors, symbols, and textures. When we noticed this, we began our journey to explore and increase the creative power that flourishes in Mexico”. Kumbelele offers functional designs that reflect the story of each native Mexican artesian who took part in the design of the pieces. “We create designs with a purpose”, they said. “We believe that fashion is an art form itself because, in the process, we perform our creative abilities and our imagination”.
The creative process of Alana and Estefania consists of traveling to different artesian communities to find out about the unique techniques practiced by each community. Once they detect a texture and technique they feel connected to, they start working with them. “ That’s the moment when the artisans become part of the heart of Kumbelele”, Alana said. “We work with them to choose the colors and the specific designs, obviously, always venerating their artesian traditions and work”. Their primary purpose at Kumbele is to promote the work of the natives, their life style, and their traditions. “We want to show Mexico´s foundations”. After receiving the telares, the designers use their creativity to make the final product.
They admire the famous yoga guru, Shri K. Patthabi Jois; their favorite store is Bombay Electric, in Mumbai, India; and they recommend visiting the yoga center at Rancho Vidasana, in the heart of Valle de Bravo, Mexico. They have read more than twice A Thousand Splendid Suns, by Khaled Hosseini, and the Bhagavad-Gita. Their latest discovery is Reform Studio, in El Cairo, Egypt and, when it comes to fashion and design, they feel inspired by the Boho-Chic, the huichol art, and Mexican tradition. The last song they listened to on their iPod is “Arullo de Estrellas”, by Zoe and the decade of the 60´s is their favorite period.
This shooting took place at one of their favorite spots in Mexico City, Mercado Roma, one of the hottest places within the culinary world because of its artisanal products and their delicious gourmet options. This market is located in the heart of Colonia Roma and it is a project of Rojkind Architects. TFA recommends Whittard teas and the UMAMI burritos.