Fashion Market and Accessories Director at W Magazine, NY.
High heels or flats Kitten
Ny or London NYC
Print or digital PRINT
Nike or converse NIKE
YOGA or soul cycle YOGA 100%
Designer Miuccia Prada and Phoebe Philo
Favorite spot Southwest in general, West Texas, Arizona, Utah
Dessert Coconut Cake from the Peninsula Grill in Charleston
Guilty pleasure HOLA magazine
Character Persepolis from the books
Blog The Coveteur, Habitually Chic
Fashion icon Francoise Hardy
Fashion Event anything Chanel hosts!
Coffee shop Via Quadronno
Photographer Steven Klein/Steven Meisel
Karla Martinez de Salas is the fashion market and accessories director at W Magazine in New York. She first delved into to the fashion industry by interning at Hearst Media in Paris, where she also studied French history and language. She has worked at renowned magazines of the likes of Interview Magazine, The New York Times Style Magazine and Vogue Magazine. In addition to her title at W she has her own brand, Piamita, a loungewear line she started back in 2010 with her partner Cecilia de Sola.
She believes that what represents a woman’s distinctive style is not only based on wearing designer’s clothes or the latest trends. It’s how a woman carries herself. Karla has a classic ladylike style mixed with a bit of an eclectic touch and agrees that the power of styling comes from a unique interpretation of clothes.
“Anyone can shoot full looks,” she said, “It’s about the way they are styled, how they are mixed and more importantly, it’s about making images with clothing.” She thinks bloggers have impacted the fashion industry in many ways making fashion more inclusive. She acknowledges they have given the industry many different voices but also believes not everyone is an expert in the industry. She thinks some of the leaders whose standards haven’t been skewed are Suzy Menkes, Tim Blanks, Nicole Phelps, Cathy Horyn, Eric Wilson and GodFrey Deany.
She just bought a Céline fringe scarf and her favorite piece inside her closet is a Chanel jacket and any of her Nicolas Ghesquiere for Balenciaga pieces. Her favorite comeback is Adam Lippes and Anna Karenina is the book she has read several times.
Karla always knew she wanted to do something in fashion. “I’ve always loved magazines,” she said. “I used to buy W at my grocery store when it was a newspaper, I always wanted to go against the current and discover cool new things. Growing up in El Paso, magazines allowed me to dream! The minute I found out I could intern in fashion I applied immediately!” Among Karla’s favorite boutiques are Kirna Zabete, De Vera and Dover Street Market. She believes fashion is an art form because it’s ultimately about creation. She believes the time and attention it takes to make fashion pieces makes them works of art. She’s inspired by Bauhaus, the 60’s and Memphis design and when it’s time for brunch, she loves going to Five Points with her husband and Lure Fishbar with her friends.
The Fancy Archive congratulates Karla Martinez for her amazing trajectory, her strong opinion and the great credibility she has built within the fashion industry. Stay tuned! Follow her on Instagram and find her Piamita line at Barneys, ShopBop, The Webster and Matches Fashion.